By incorporating a branding strategy into your design, the environment will exemplify your company’s vision, mission and values to your employees, clients and business associates. Certain components such as the layout, finishing materials, lighting, environmental graphics, signage, furniture and architectural elements can be changed to reflect your brand. The idea is to get all these elements to work together to create a physical and sensory relationship with your employees and customers. The branded environment enables people to touch, explore and engage with your brand. It’s an experience beyond advertising and print. Three-dimensional branding has the power to spark human connection, trigger pride and motivation, and create a sense of excitement, engagement and ownership.
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